Innovation Coaching
That Works
Debrief | Prioritize | Plan

Anyone can tell you what to do.

Kromatic does the work with you, and
shows you how to measure results that

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Coaching Philosophy and Principles

Innovation Mindset

Creating new value is about finding what will survive and then making it thrive.

Data-driven Decisions

Navigate obstacles by asking questions, collecting data, and making informed choices.

Disciplined Execution

Plans are only as good as their execution. Kromatic uses skill-training to drive your real-world projects forward.
Coaching Programs
What Success Looks Like
Kromatic coaching empowers your team to continue
driving projects forward after the training is done.
Research and
Validate in the
Scale Your
" Validating product-market fit before starting development was a big step forward for our business. "
Brendan Sheehan
" Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation. "
James Bryce Smith,
Founder, Magnetize
" Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast. "
Ryan Bruels,
Founder, Dunno
A Typical Week with a Kromatic Coach

Prioritize Risks
We start by reviewing your project with you and selecting the most important risk to mitigate.

Experiment Design
We frame the risk as a question and figure out the data you need to answer that question.


Before we start collecting data, we decide if we need to write code, build prototypes, or recruit users. This is our “build” day of the Build, Measure, Learn cycle.

Wednesday & Thursday

Ad Hoc Coaching
Teammates disagree. Customers are hard to find. Results arrive early. Coaches are always here to answer questions in between sessions.

Stakeholder Management
Stakeholders work with our coaches to review what experiments are being run and why.

Pairing on Experiments
Coaches work with teams to run their experiments and collect the right data.


Once the experiments are complete, we run a debrief session and turn the data into actions and next steps.

After the debrief, we reflect on how the test was run so we can conduct experiments more efficiently and collect more useful data.

How We Help
Their build time went from 12 months to 2 weeks

Kromatic client case study

"Kromatic’s weekly sessions helped us prioritize the insights and dig deeper on the issues that really mattered. They set the bar much higher than we would have on our own. Validating product-market fit before starting development was a big step forward for our business."
View case study
Book a 15-min chat to learn how the programs can help
Nick Noreña
Primary Coach
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