We start by reviewing your project with you and selecting the most important risk to mitigate.
We frame the risk as a question and figure out the data you need to answer that question.
Before we start collecting data, we decide if we need to write code, build prototypes, or recruit users. This is our “build” day of the Build, Measure, Learn cycle.
Ad Hoc Coaching
Teammates disagree. Customers are hard to find. Results arrive early. Coaches are always here to answer questions in between sessions.
Stakeholders work with our coaches to review what experiments are being run and why.
Pairing on Experiments
Coaches work with teams to run their experiments and collect the right data.
Once the experiments are complete, we run a debrief session and turn the data into actions and next steps.
After the debrief, we reflect on how the test was run so we can conduct experiments more efficiently and collect more useful data.