Combine qualitative research with real metrics to measure your solution's effectiveness.
Storyboarding & Metrics
Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative data product owners need for their business model. Both are necessary to a complete understanding of where the desirability of the product meets the viability of the business. Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model.
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