Understand the different roles people play in complex sales and how tools like customer personas can be used to identify early adopters and early risks.

Customer Segmentation for Complex Sales (B2B)

Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Users can turn a longshot into a win. Learn the basics of Value Proposition design and how to adapt them to the complex sales of a B2B environment.
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Designed by Successful Entrepreneurs and Experts

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Who It’s For?

For innovation teams working on B2B projects who need to identify their assumptions about their customer and generate customer personas that represent archetypes of the decision-makers.

How It Works
Validation|Workshops
Our experienced coach guides you through each step, giving you direct feedback on your work and helping you develop innovation as a core competency. You will use your own projects to ensure that the theory is immediately applied to real-world scenarios.
Real Projects
Get individual feedback on your real projects.
Focused Guidance
Develop new skills with a small cohort and direct coaching.
Interactive Sessions
Run live exercises with an expert coach during our weekly sessions.
Materials & Frameworks
Get self-study learning materials and frameworks.
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What You Learn

" Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast. "
"
Ryan Bruels
Vice President of Engineering
Knock
" Kromatic’s workshop was incredibly engaging and interactive. Every detail was carefully thought out, from the design-thinking approach to clear and visually engaging material. "
"
Kathryn Haydon
Innovation Strategist
Sparkitivity
" It helped to think through a new lens on how to measure the middle space between initial vanity metrics and long-term revenue/product results. "
"
Kyle Smith
Ignite Manager, Lean Innovation
American Family Insurance
" Rigorous is a great word to describe Kromatic. The pace is fast and intense. It’s part of their ethos that you need to learn and fail quickly. "
"
Brendan Sheehan
Chief Financial Officer
CBUSA
" Our coach helped us to identify the most important steps to take, and we always had a clear objective and action plan at the end of a conversation. "
"
James Bryce Smith
Founder
Magnetize
A Complete Curriculum
Each workshop is only part of the journey. Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.

Get into new markets with new products.
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