Customer Segmentation for Complex Sales (B2B)
Understand the different roles people play in complex sales and how tools like customer personas can be used to identify early adopters and early risks.
Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Users can turn a longshot into a win. Learn the basics of Value Proposition design, and how to adapt them to the complex sales of a B2B environment.
This workshop is part of our coaching program Innovation Coach Training
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Guy Van Wijmeeersch
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How It Works
Online Interactive Workshop
This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.
This workshop is part of our coaching program Innovation Coach Training
Real Projects
Get individual feedback on your real projects at your job.
Interactive Sessions
You will interact with the facilitator and the other attendees to run exercises.
Focused Teaching
Get 2-4 hours of focused teaching on a specific skill.
Materials & Frameworks
Get self-paced learning materials and frameworks.
Customer Segmentation for Complex Sales (B2B)
Larger organizations require more stakeholders to close a sale. Understanding the differences between Economic Buyers, Technical Buyers, Evangelists, and Users can turn a longshot into a win. Learn the basics of value proposition design and how to adapt them to the complex sales of a B2B environment.
This workshop is part of our coaching program Innovation Coach Training
