Identify an early adopter profile to get your first customers faster.
Customer Segmentation for Simple Sales (B2C)
Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. Now we use customer personas to generate an intense focus on early adopters and empathy with end users. In this session, we learn how to identify early customers through segmentation and customer personas.
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