Customer Segmentation for Simple Sales (B2C)

Identify an early adopter profile to get your first customers faster.

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. Now we use customer personas to generate an intense focus on early adopters and empathy with end users. In this session, we learn how to identify early customers through segmentation and customer personas.

Contact Us

This workshop is part of our coaching programs Innovation Coach Training, Team Coaching, Innovation Leadership

“I loved Kromatic's Workshop. Great inspiration!”

Guy Van Wijmeeersch
Director Innovation & Design Thinking, Barco

“Kromatic’s hands-on introduction to Lean Startup and its guiding principles was a complete wake-up call for my startup, forcing us to launch our MVP and learn fast.”

Ryan Bruels
Emerging Technology, Starbucks

How It Works

Online Interactive Workshop

This workshop will be led by a facilitator going through live exercises, as well as use your real projects to ensure that the theory is immediately applied to real world scenarios.

Contact Us

This workshop is part of our coaching programs Innovation Coach Training, Team Coaching, Innovation Leadership

Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

Customer Segmentation for Simple Sales (B2C)

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. Now we use customer personas to generate an intense focus on early adopters and empathy with end users. In this session, we learn how to identify early customers through segmentation and customer personas.

Contact Us

This workshop is part of our coaching programs Innovation Coach Training, Team Coaching, Innovation Leadership