The Real Startup Book
Evidence-based guides and research methods from Kromatic
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The Real Startup Book
Dedications
Copyright
Foreword
Preface
Who Is This Book for?
How to Use This Book
Contributors
Version History
The Index
What Are You Trying to Learn?
Problem vs. Solution
Generative vs. Evaluative
Hypothesis Checklist
Index of Questions
Index of Methods
Tags and Other Frameworks
Generative Market Research
Contextual Inquiry
Customer Discovery Interviews
Data Mining
Experience Sampling
Focus Groups
Open-Ended Survey
Evaluative Market Experiment
Closed-Ended Survey
Comprehension Test
Secondary Market Research
Value Proposition Test - Broken Promise
Value Proposition Test - Event
Value Proposition Test - Fake Door
Value Proposition Test - Flyer
Value Proposition Test - High Bar
Value Proposition Test - Landing Page
Value Proposition Test - Pocket
Value Proposition Test - Pre-Sales
Value Proposition Test - Sales Pitch
Value Proposition Test - Video
Generative Product Research
Analog/Digital
Ask an Expert
Competitor Analysis
Competitor Usability Testing
Concierge Test
Demo Pitch
Dogfooding
Picnic in the Graveyard
Solution Interview
Evaluative Product Experiment
Dashboards
Net Promoter Score Survey
Paper Prototyping
Product/Market Fit Survey
Usability Testing
Wizard of Oz
Out of the Box
A/B Testing
Off-Brand Testing
Scorecards
Afterword
The Real Startup Book
Preface
Preface
Preface
