Team Coaching

A 3-month program pairing one of our experienced coaches with your team to run weekly innovation sprints that help you design and debrief real experiments, helping your team turn data into insights and learn new lean and agile ways of working.

Real Projects

Get individual feedback on your real projects at your job.

Interactive Sessions

You will interact with the facilitator and the other attendees to run exercises.

Focused Teaching

Get 2-4 hours of focused teaching on a specific skill.

Materials & Frameworks

Get self-paced learning materials and frameworks.

The Team Coaching Program is a 3-month partnership with one of our experienced coaches helping your innovation team design and debrief real experiment sprints. Every lesson is applied to your actual innovation project, so progress is real and tangible.

Your team is provided access to 12 modules of self-paced content, covering a wide range of frameworks, tools, and experiment methods. Coaches are available on demand to help teams turn data into insights and learn new lean and agile ways of working.

At the end of the program, your team will have made clear progress validating or invalidating a business model, as well as developed the skills to continue making progress on their own.

Fast-Paced
Flexible
Learn side by side with experienced coaches and innovators
Lessons applied to your actual projects
Interactive online modules
3 months of content
Remote facilitation
12 modules of material on frameworks, tools, and techniques
Substitute module topics based on project type and status
Unlimited ad hoc calls

All Modules

Setting Personal & Team Goals

Goal-setting is an important step before any major journey. Defining effective goals allows you and your team to make progress and then measure it. This module covers program goal-setting, and how to use these techniques to create a dashboard to keep your innovation project on track.

Lean, Agile, & UX Principles

Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like its predecessor, Agile Software Development, Lean Startup methodology aims at applying a scientific approach to innovation, identifying business assumptions, and then validating and invalidating business model hypotheses.

Business Model Risk Prioritization

All innovation projects come with risks, and successful businesses know how to navigate them. This module covers how to brainstorm and prioritize risks with your teams, and clarifies why certain risks are the right thing to focus on at certain stages of a project.

Customer Segmentation for Simple Sales (B2C)

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. Now we use customer personas to generate an intense focus on early adopters and empathy with end users. In this session, we learn how to identify early customers through segmentation and customer personas.

Advanced Customer Discovery & Debriefing

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive online workshop teaches all you need to know to get out of the building and start talking to your customers. By doing customer discovery, you will understand your customer needs, goals, pains, and aspirations in order to build the right product.

Advanced Experiment & Research Design

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conducted research, both of which provide confusing or misleading data that leads to bad decisions, or even back to the paralysis of indecision we were trying to avoid.

Experiment Types: The Real Startup Book

After identifying a clear business question, we need to identify the right method to gather data that will answer that question. This module helps navigate the dozens of experiment and research methods to find the quickest answers to your business questions.

Storyboarding & Metrics

Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitive data product owners need for their business model. Both are necessary to a complete understanding of where the desirability of the product meets the viability of the business. Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model.

Value Proposition & Comprehension Testing

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they won't buy it. In this module, we learn about the different tasks involved in creating a value proposition design.

Usability Testing

Even if your product has all the right features, customers can't love what they can't use. You may have the curse of knowledge. What is obvious to you isn't obvious to your users. By running simple tests in as little as 30 minutes, you can generate valuable data to make your product more usable and lovable.

Project Management & Roadmapping

Managing a series of experiments aimed at discovering a business model is different from managing the execution of a known strategy. The goal in both cases is efficiency, but efficiency-planning changes drastically when you don’t know what the next month holds for your project. This module teaches project management skills aimed at maximizing the time we spend discovering what works and what doesn’t, and how similar companies execute their project management.

Pitching Innovation Projects

At some point, you're going to need resources and you're going to need to pitch to investors. Whether you're pitching a VC or an internal investment board at a big company, you've got to explain your vision and show some proof, and you have to communicate clearly so your investors focus on the real evidence you've gathered. This module teaches you how to execute an effective pitch plan, and not get sidetracked by style over substance.