Team Coaching

Goal-setting is an important step before any major journey. Defining effective goals allows you and your team to make progress and then measure it. This module covers program goal-setting, and how to use these techniques to create a dashboard to keep your innovation project on track.

Lean Startup was born from a need for companies to innovate in high-risk environments in constantly changing markets. Like its predecessor, Agile Software Development, Lean Startup methodology aims at applying a scientific approach to innovation, identifying business assumptions, and then validating and invalidating business model hypotheses.

All innovation projects come with risks, and successful businesses know how to navigate them. This module covers how to brainstorm and prioritize risks with your teams, and clarifies why certain risks are the right thing to focus on at certain stages of a project.

Demographics used to be a marketer’s only tool, but it's insufficient for early-stage customer discovery, and almost useless for designing user experience. Now we use customer personas to generate an intense focus on early adopters and empathy with end users. In this session, we learn how to identify early customers through segmentation and customer personas.

There is nothing more impactful to your early-stage business model than truly understanding the person you are building for and selling to. This interactive online workshop teaches all you need to know to get out of the building and start talking to your customers. By doing customer discovery, you will understand your customer needs, goals, pains, and aspirations in order to build the right product.

Entrepreneurs are strongly biased towards action to overcome analysis paralysis. But such haste often leads to poorly designed experiments and poorly conducted research, both of which provide confusing or misleading data that leads to bad decisions, or even back to the paralysis of indecision we were trying to avoid.

After identifying a clear business question, we need to identify the right method to gather data that will answer that question. This module helps navigate the dozens of experiment and research methods to find the quickest answers to your business questions.

Qualitative data and quantitative data do not exist in opposition. Qualitative data from UXers should not compete with the quantitative data product owners need for their business model. Both are necessary to a complete understanding of where the desirability of the product meets the viability of the business. Storyboarding is a simple way to start integrating both perspectives into a complete picture of how the user experience impacts the business model.

Creating a compelling product or service for the customer starts with a compelling value proposition. If a customer can't understand what's being sold, they won't buy it. In this module, we learn about the different tasks involved in creating a value proposition design.

Even if your product has all the right features, customers can't love what they can't use. You may have the curse of knowledge. What is obvious to you isn't obvious to your users. By running simple tests in as little as 30 minutes, you can generate valuable data to make your product more usable and lovable.

Managing a series of experiments aimed at discovering a business model is different from managing the execution of a known strategy. The goal in both cases is efficiency, but efficiency-planning changes drastically when you don’t know what the next month holds for your project. This module teaches project management skills aimed at maximizing the time we spend discovering what works and what doesn’t, and how similar companies execute their project management.

At some point, you're going to need resources and you're going to need to pitch to investors. Whether you're pitching a VC or an internal investment board at a big company, you've got to explain your vision and show some proof, and you have to communicate clearly so your investors focus on the real evidence you've gathered. This module teaches you how to execute an effective pitch plan, and not get sidetracked by style over substance.