Ideation
Growth
Innovation Methodologies
Coaching & Facilitation Guides
Lean Experiment Design

Facilitation Guides - Customer Segmentation for Complex Sales (B2B)

This facilitation guide contains instructions and notes to help coaches prepare their lessons and guide others through the process of identifying the various customer roles in a complex sale.

This resource is available as a part of our coaching programs.

Related resources

Interested in the best innovative programs online?

Each program contains all the skills you need to make real progress and show real results. Whether you are part of an innovation team, you are coaching teams, or leading a business unit as an innovation leader, our programs will give you the skills to succeed.
Check out all programs