How Asking Works: A Crash Course in Customer Discovery Questions

How Asking Works: A Crash Course in Customer Discovery Questions

Interviewing strangers is a science as much as an art. Learning how questions actually work can give you fresh insight into the customer discovery process.

Tristan Kromer
7 minute read
What a Journalist Can Teach Lean Startups about Customer Interviews

What a Journalist Can Teach Lean Startups about Customer Interviews

Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers.

Chris Cannon
9 minute read
User Interview Questions – How a Focus On Storytelling Can Solve OUR Pain Points

User Interview Questions – How a Focus On Storytelling Can Solve OUR Pain Points

Interviewers have pain points too. Here’s how a focus on the elements of storytelling can make your discovery process rewarding and pain-free.

Tristan Kromer
4 minute read
Customer Discovery Interviews Part 1: Focus on Storytelling

Customer Discovery Interviews Part 1: Focus on Storytelling

A list of questions and answers will only get you so far in a discovery interview. To truly understand your customer, you have to listen to their stories.

Tristan Kromer
5 minute read
Intent-Based Leadership – UnLearning to Lead

Intent-Based Leadership – UnLearning to Lead

If we want our company to achieve greatness, we have to empower our team members to be leaders in their own areas. That means focusing on the clarity of our mission and the capabilities of our teammates.

Tristan Kromer
8 minute read
How Do I Know When I’m Done with Customer Discovery Process?

How Do I Know When I’m Done with Customer Discovery Process?

Is the customer discovery process one of your pain points? Find out how many interviews you should do, how often, and how to process the information quickly so you can move on to your build in no time.

Tristan Kromer
6 minute read
S.I.M.P.L.E. before S.M.A.R.T. – A Guide to Smart Business Experiments

S.I.M.P.L.E. before S.M.A.R.T. – A Guide to Smart Business Experiments

Yet another Experiment Template? Use this SIMPLE template to overcome the hardest part of running experiments…getting started.

Tristan Kromer
4 minute read
Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch

Guest Post: Market Opportunity Navigator by Sharon Tal-Itzkovitch

Identifying your target market is crucial to product success. Use this method and guide to set a promising strategic focus.

Tristan Kromer
8 minute read
Strategy of Innovation vs. Innovation Strategy

Strategy of Innovation vs. Innovation Strategy

Shareholders and board members are demanding a vision for the future and an innovation strategy to get there. Regardless of…

Tristan Kromer
10 minute read
Guest Post: Facilitation Skills Training For Lean Startup

Guest Post: Facilitation Skills Training For Lean Startup

Five actionable tips on running better workshops.

Nick Noreña
7 minute read