Customer Centricity Articles
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Customer Validation under Lockdown
Entrepreneurs serious about making progress need to think like hackers and do whatever it takes to get in front of customers.
What a Journalist Can Teach Lean Startups about Customer Interviews
Customer discovery tips from a writer who’s interviewed everyone from astronauts to zookeepers.
Customer Discovery Interviews Part 1: Focus on Storytelling
A list of questions and answers will only get you so far in a discovery interview. To truly understand your customer, you have to listen to their stories.
Guest Post: Introducing The Customer Happiness Canvas
The Customer Happiness Canvas is a tool for teams to visualize strategies for getting and keeping customers.
Customer Profile Template: Cheat Sheet
What is a Customer Profile Template? A customer profile template is a detailed visual and written representation of the target…
Actioning a Customer Interview Debrief
A step-by-step guide to getting the maximum value from your customer interviews. Includes how to prep, what to ask, what to listen for, and how to use it.
Preparing a Discovery Template for Customer Interviews
A step-by-step guide to getting the maximum value from your customer interviews. Includes how to prep, what to ask, what to listen for, and how to use it.
Earlyvangelist Criteria Applies to Customers and Users – Product/Market Fit
“Everyone” is not our customer. Neither are “Consumers” or “SMBs.” Unless the problem we are solving is death, not everyone wants our solution.
Customers and Causality – Customer Analysis
When looking for product/market fit, we start with the customer. That’s the “market” part of product/market fit. Everything starts and ends with the customer.
12 Random Tips For Practicing Customer Development
Customer development is hard. It takes work to get it right and you’ll always be improving your technique. Here are a few tips I like to keep in my head while I’m getting out of the building.